Focus On The Marrriage; Not The Engagement.

Emotions are running high on that first “date” with the potential client. You’re out to impress – to convince & convert. Hoping it leads to other things down the road.

But just like any “date”, you have to leave a few subtle clues. It’s no good simply saying how great you are at your job; how much value you add; how trusted you claim to be; your everyday interests and hobbies etc. How many “awards” you won. Isn’t that a bit like high-school when you were out trying to impress the opposite sex with What you do and How well you do it?

“Don’t be like the rest of them, darling.” – Coco Chanel.

We look for character in other people if it’s going to be anything other than a straightforward transaction. Are they considerate? Fun? Determined? Loyal? Kind? Curious? Ambitious?

Any number of values that provide some gleaming detail on WHO they are and whether this relationship has any mileage.

Get it wrong in the “engagement” and the “Marriage” might be short-lived.

Be more you. Be transparent – because not everyone will like you or what you have to say.

But that’s OK because you don’t have to like everyone, either.

The worst case scenario is when you’re both “faking it” and neither knows whether it’s worth having or not.

If you need some “Marriage Guidance” when finding best-fit clients, let me know.

chris@thebrandwithin.me