Emotions are running high on that first “date” with the potential client. You’re out to impress – to convince & convert. Hoping it leads to other things down the road. But just like any “date”, you have to leave a few subtle clues. It’s no good simply saying how great you are at your job;…
We’ve all seen them – the Supercar driving, glitz and glamour loving, Personal Brand influencers. Hoping that others feel envious enough to fall for the hype of a certain lifestyle choice. Here’s what you don’t see from most – WHO they are behind the carefully crafted image. That’s well hidden. For us to truly trust…
Confusion – not only a song from Electric Light Orchestra, confusion is more seriously hindering the roll-out of Personal Brand. It’s such a terrible shame. I’ve disagreed with luminaries such as Seth Godin about the definition of Personal Brand. Reputation seems to be the go-to adjective, despite the glaring misnomer that Reputation is…
“It’s a people business” is often said about estate agency. Then make it so, is my response. An agent that positions themself as an ‘expert’ and hides behind the ‘mask’ of a corporate brand. Demonstrating how much they know about the area, about the home that is being put on the market and about the…