You have to learn how to Be – by learning how NOT to be. Estate agency will have to change and it won’t be technology that brings about the change. It will be the people. People that have learnt only how to manage a process, not how to be themselves.Hiding in plain sight behind the…
Aside from my core values of curiosity, candour, kindness, integrity and congruence, I often refer to Personality Indicator Types to remind me of Who I am, right now. I qualified in DISC Behavioural Profiling thirty years ago and have gone down other ‘rabbit-holes’ since then, but it never harms to keep up-to-date with what’s new….
Emotions are running high on that first “date” with the potential client. You’re out to impress – to convince & convert. Hoping it leads to other things down the road. But just like any “date”, you have to leave a few subtle clues. It’s no good simply saying how great you are at your job;…
We’ve all seen them – the Supercar driving, glitz and glamour loving, Personal Brand influencers. Hoping that others feel envious enough to fall for the hype of a certain lifestyle choice. Here’s what you don’t see from most – WHO they are behind the carefully crafted image. That’s well hidden. For us to truly trust…
The entire universe/multiverse is made up of energy. Atoms, molecules, protons and neutrons, all vibrating at specific frequencies. And that’s how we connect with each other – when frequencies resonate with each other.
Confusion – not only a song from Electric Light Orchestra, confusion is more seriously hindering the roll-out of Personal Brand. It’s such a terrible shame. I’ve disagreed with luminaries such as Seth Godin about the definition of Personal Brand. Reputation seems to be the go-to adjective, despite the glaring misnomer that Reputation is…
What do you do? It’s a question everyone gets asked at the party. Here’s my response. “You know what magnets do, right?” “I literally turn realtors into magnets. And, I get them to answer the question every potential client wants to know but never asks – Can I trust you?” Beyond The Logo – The…
“It’s a people business” is often said about estate agency. Then make it so, is my response. An agent that positions themself as an ‘expert’ and hides behind the ‘mask’ of a corporate brand. Demonstrating how much they know about the area, about the home that is being put on the market and about the…